Council Post: 15 digital advertising challenges to overcome in 2021 (2023)

With the innovations in digital advertising that emerge each year, advertisers can feel pleasantly overwhelmed with options to choose from. However, it remains a huge challenge for brands to reach online audiences with the right content at the right time.

While new solutions and a broader range of platforms offer the opportunity to create more effective ads than ever before, the myriad of tools and tactics available to reach consumers online can make creating effective digital ad campaigns more complicated than ever.

To help 15 guidesAdvice from the Forbes agencyCheck out this year's top digital advertising challenges and suggest some concrete ways to overcome them.

1. Drive engagement on more channels

Driving engagement with a growing number of channels available to connect with customers will be a challenge for marketers in 2021. Brands must go where their consumers are, embracing mobile messaging channels previously reserved for chatting with friends and enable true two-way dialogue. The use of personalized and dynamic content in these channels will increase the customer experience and, consequently, their loyalty. -mate ramermann,Sinch para marketing

2. People tired of digital advertising

In 2020, we saw more and more companies switch to digital advertising. I expect this to become annoying for recipients, resulting in lost initial profit and forcing companies to be more creative in their approach. Innovative thinking will prevail across earned media channels, thought leadership content, article placement, and corporate content channels. -conceder kirkwood,Global Unity

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3. Evolution of the Privacy Policy

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Marketers are faced with evolving privacy regulations and the phasing out of third-party cookies. To continue reaching their target audience, marketers must implement local strategies to understand customer purchase intent. This first approved customer data can be leveraged to provide valuable customer action insights for local personalization, conversion, and loyalty. -Stephanie Shreve,power cable

4. Introducing iOS 14 with a focus on privacy

The biggest challenges of digital marketing depend on which area of ​​digital marketing we are talking about. Apple announced changes in iOS 14 to improve user privacy. Once implemented, this will have a significant impact on measuring the success of campaigns on Facebook, for example. Since Facebook is a great platform for advertisers and Apple owns40% of the mobile marketin the United States this will have serious consequences. -jonathan hanson,undefeated

5. Bad or unmusical messages

The biggest challenge in digital advertising is poor or unmusical messages. Brands and their agencies must learn to speak to the public without using advertising language that turns them off. They need human messages, not acronyms. Regardless of the industry, it's up to marketing and messaging professionals to help executives understand this and create clear, actionable ads, not silly ones that get ignored. -nicole rodriguez,NRPR Group, Inc.

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6. Fraudulent transit and lack of experience

Digital transformations accelerated in 2020 and presented a challenge in 2021 for people jumping into digital advertising who aren't ready for the task at hand. I think you will see a lot of fraudulent traffic this year as the industry grows; And I think you'll see a lot of marketers get hurt when inexperienced agencies do their digital media buying. -Michael Hubbard,two interactive media

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7. Lack of transparency in delivery and reporting

The biggest challenge for digital advertising is the lack of transparency in delivery and reporting and acceptance by marketers that they cannot request changes, especially with the loss of the third-party cookie. But digital darkness doesn't have to be that way with your own cookie proxy. This builds awareness and allows brands to own their own traffic. Believe. -Guilherme Rodriguez,penalty of payment

8. Training for customers entering the digital world

A big challenge this year will be empowering customers entering the digital world. We have seen many clients reallocate their event and trade show budgets towards content marketing and other digital expenses. This is fantastic news, but it also means that a certain level of education is required to gain real buy-in from customers to go digital and ensure long-term success. -kelsey raymond,influence and company

9. Customers reduce their marketing spend

I think one of the biggest challenges in the coming year will be clients reducing their marketing spend for fear of going over budget or not getting results, or a combination of both. Personally, I think this is the best time to try harder than before. It's time to seize all the opportunities available to those who back off and stop marketing spending. -james blake,digital revenge

10. Lack of creative discipline

Much of B2B digital advertising is boring or takes a print approach. It also doesn't work to get people to stop and read. The biggest challenge is applying the same creative discipline to an online digital ad as to a full page ad. There is still plenty of room in the B2B space to use your thought leadership as a call to action. -Elonide Semmes,Juiz Hut, LLC

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11. Increased competition in the digital space

The growing competition will be a challenge. Last year propelled a record number of companies into the digital space, and more competition means more demand and higher costs for brands. Marketers can benefit by shifting their focus from volume to quality, from traffic to conversions. When more marketers accept and embrace data and use it to improve performance, they are well prepared. -bernhard mai,National position

12. Changes in social media policy

Changes in the policies of the social media giants will transform the way people interact on these platforms. My advice is to closely monitor requests for regulation of social property and the response from its leaders. Facebook pulled political ads. TikTok has an uncertain future in the US and all platforms are in a state of turmoil. Things are likely to change even more in the next 18 months. -Randy Shattuck,The Shattuck Group

13. Reach the right audience

With the shift to the home office and other changes, reaching the right audience at the right time has become more difficult during the pandemic. Third-party data offers an effective way to address this challenge with audience building, identity mapping, intent data, and other strategies that allow marketers to precisely target and gain insights into the prospects who are in the market. market and ready to buy. -Paula Chiocchi,Outward Media, Inc.

14. Click Real ROI and Fraud Tracking

Click fraud and tracking actual ROI will be a big challenge. Many larger brands are discovering that digital advertising contains a fraudulent element or fails to move the needle. If brands don't track every click to conversions and long-term customer value, they're just wasting money. -pedro boyd,PaperStreet-Webdesign

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15. Market saturation

As more and more people adopt online business practices, I personally believe that saturation is one of the biggest challenges for marketers in 2021. The key to staying afloat will be to stand out in a noisy market. Remember that whoever adapts best will win and survive, and whoever does not adapt will be left behind. Stay ahead of the curve. -ryan branco,Social Disclosure Marketing


What are the challenges of digital advertising? ›

Solve these 5 common digital advertising problems and you'll gain actionable insights into where your digital advertising dollars make the most impact.
  1. Low Website Conversion. ...
  2. Lack of Data Transparency. ...
  3. Poor Reporting on Digital Advertising Performance. ...
  4. One-Size-Fits-All Products. ...
  5. Insufficient Digital Marketing Data.

What are the challenges in digital marketing and how to overcome these challenges? ›

5 current digital marketing challenges
  • A customer-centric market. ...
  • Creating engaging content. ...
  • Complying with privacy and data-sharing regulations. ...
  • Mobile-friendly approach. ...
  • Omnichannel marketing strategies.

What are the 3 main challenges of digital marketing? ›

Three Major Challenges Facing Digital Marketers
  • How are marketers going to effectively and efficiently reach people? Opportunity: Understanding people. ...
  • Navigating These Marketing Challenges. ...
  • The Solutions That Put People First.
Aug 29, 2022

What are the top 10 digital marketing trends of 2021? ›

Table of Contents:
  • Conversational marketing.
  • Data-driven marketing.
  • Nostalgia marketing.
  • A greater focus on customer privacy and security.
  • Social CRM is a growing trend.
  • Trustworthy media monitoring.
  • Frictionless customer experience.
  • Social media listening.
Sep 24, 2021

What do you think is the biggest challenge in digital marketing? ›

Increasing competition is one of the biggest problems in digital marketing. Since more and more companies are turning to digital marketing, standing out from the crowd has become increasingly difficult.

What is the biggest problem in online advertising? ›

While the benefits of advertising online include the potential to reach a large market and the ability to measure results, online advertising also presents some disadvantages.
  • Customers Ignore Ads. ...
  • Technical Viewing Problems. ...
  • Expensive Ad Prices. ...
  • Consumers Get Distracted. ...
  • Too Many Options.

What is the biggest challenge in digital media? ›

The top 5 challenges faced by media groups in the digital world
  • #1 Digital transformation.
  • #2 Cookieless world.
  • #3 Audience knowledge and understanding.
  • #4 Value exchange for digital content.
  • #5 Gen Z.
  • Download the e-book.

What are the 5 challenges and ways to overcome? ›

10 Ways to Overcome Challenges in Life
  • 1. Make A Plan. While you don't know what is going to happen in the future, you can always plan ahead. ...
  • Know You're Not Alone. Every person in this world has their low points. ...
  • Ask For Help. ...
  • Feel Your Feelings. ...
  • Accept Support. ...
  • Help Others. ...
  • Think Big. ...
  • Positive Mindset.

What are the biggest marketing challenges in 2022? ›

Top 4 Marketing Challenges and Solutions in 2022

What are the 7 C's of digital marketing? ›

In contrast to other marketing models, the 7 Cs Compass Model considers both the marketing strategies as well as the segment to which the strategies are being targeted. The seven Cs are Corporation, Commodity, Cost, Communication, Channel, Consumer and Circumstances.

What are the 4 D's of digital marketing? ›

The 4 Ds of New Market Share: Data, Distribution, Disruption and Dedication. What is martech?

What are the 4 P's of digital marketing? ›

The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives.

What is a latest hot topics in digital marketing? ›

The latest digital marketing trends are AI, AR, Voice Search Optimization, Programmatic Advertising, Chatbots, Personalization, Automated Email Marketing, Video Marketing, Instagram Reels, Shoppable Content, Influencer Marketing & Geofencing to name a few.

What is the biggest trend in digital marketing for 2022? ›

Top Digital Marketing Trends of 2022
  • Influencer Marketing. Influencer marketing is the practice of using an influencer's image and goodwill to promote and advertise a brand's product or services. ...
  • Omnichannel Marketing. ...
  • Artificial Intelligence. ...
  • Video Marketing. ...
  • Long-form Content. ...
  • Social Media Shopping. ...
  • Progressive Web Pages.
Jul 14, 2022

What are 5 emerging digital marketing strategies to try in 2022? ›

Here are five digital marketing strategies to help you make the most of 2022.
  • Treat your first-party data like gold. ...
  • Use machine learning for paid media. ...
  • Focus on personalization. ...
  • Prioritize customer privacy. ...
  • Command attention with TikTok and Reels.
Feb 4, 2022

What are the main issues facing advertisers in 2023? ›

Retail marketers are facing new macro challenges every quarter, including shifting regulations, supply chain issues, cost of living increases and inflation.

How do you overcome digital challenges? ›

5 Tips for Overcoming the Challenges of Enterprise Digital Transformation
  1. Invest in a Digital Adoption Platform. ...
  2. Create a Change Leadership Team. ...
  3. Hire a Digital Transformation Consultant. ...
  4. Align Business Goals with Digital Transformation Strategy. ...
  5. Be Agile.
Dec 2, 2022

What is the #1 problem you face with online marketing? ›

1. Resource shortage. Unlike huge companies, SMBs often lack the funds to attract marketing professionals. They also have a tight ad budget and lack knowledge of the field's ins and outs.

What is one of the biggest disadvantages of digital marketing? ›

Time Consuming

one of the biggest disadvantages of digital marketing is that it is a time taking effort and procedure. Unorganized tactics and methods can take a lot of time, making it difficult to provide the campaign with the proper amount of time. This will ultimately produce unfavorable outcomes.

What are the three main challenges facing technology today? ›

Addressing these five key tech challenges will distinguish the companies that survive - and thrive - from those that fall by the wayside.
  • Supply Chain Challenges. ...
  • Increased Security Threat. ...
  • Accelerated Technological Innovation. ...
  • Talent Shortage. ...
  • Demand For More Sustainable Technology.
Nov 10, 2022

What are the 5 biggest problems with social media? ›

Cons: Why is social media bad?
  • Online vs Reality. Social media itself is not the problem. ...
  • Increased usage. The more time spent on social media can lead to cyberbullying, social anxiety, depression, and exposure to content that is not age appropriate.
  • Social Media is addicting. ...
  • Fear of Missing Out. ...
  • Self-image issues.

What are some of the problems digital media might cause? ›

However, multiple studies have found a strong link between heavy social media and an increased risk for depression, anxiety, loneliness, self-harm, and even suicidal thoughts. Social media may promote negative experiences such as: Inadequacy about your life or appearance.

What are some challenges you would like to overcome? ›

Seven Challenges Smart People Overcome
  • Age.
  • What Other People Think.
  • Toxic People.
  • Fear.
  • Negativity.
  • The Past or the Future.
  • The State of the World.

What are some overcoming challenges? ›

7 Challenges Successful People Overcome
  • Age. Age really is just a number. ...
  • What Other People Think. ...
  • Toxic People. ...
  • Fear. ...
  • Negativity. ...
  • The Past or the Future. ...
  • The State of the World. ...
  • Bringing It All Together.
Jul 21, 2015

What are examples of challenges to overcome? ›

Obstacles Overcome: 15 Examples
  • Having to fix a coworker's mistakes. ...
  • Having to hire one or more people in a short time. ...
  • Filling in for a coworker who was fired. ...
  • Having to fire or lay off workers. ...
  • Learning a new skill or adjusting your skillset to stay effective in your role.

What is one of the biggest challenges for a company to go digital fast? ›

One of the major challenges of digital transformation for most companies is employee adoption and its impact on their culture and organizational structure.

What are the 7 big problems in marketing? ›

What are these 7 Big Problems that these AMA thought leaders have identified?
  • Effectively targeting high value sources of growth.
  • Role of Marketing in the Firm & the C-Suite.
  • Digital Transformation of the Modern Corporation.
  • Generating & using insight to shape marketing practice.
  • Dealing with an omni-channel world.
Jun 26, 2017

What are the five major challenges facing marketing today? ›

Today's top five marketing challenges
  • Demonstrating marketing's value to the business.
  • Bridging the skills gap.
  • Understanding customer behaviour.
  • Fortifying your digital strategy.
  • Boosting your growth on a budget.
Feb 17, 2023

What are the 5 D's of digital marketing? ›

  • Digital Devices. ...
  • Digital Platforms. ...
  • Digital Media. ...
  • Digital data. ...
  • Digital technology.
Sep 26, 2022

What are the 5s of digital marketing? ›

These 5s cover a range of different measures to help set, review, and control performance across all digital marketing activities. The 5s include Sell, Serve, Speak, Save, and Sizzle which will be discussed further.

What are the 3 main types of digital ads? ›

The four main types of digital advertising are social media, paid search, native, and display advertising.
Using one or more of these ad channels can help you establish an online presence and convert prospects into real customers.
  • Social media advertising. ...
  • Paid search advertising. ...
  • Native advertising. ...
  • Display advertising.

What is the 3 major part of digital marketing? ›

Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing .

What are the 3 core components of digital marketing? ›

At its highest level, digital marketing has three main components: Lead Generation, Lead Capturing, and Lead Nurturing.

What are the six I's in digital marketing? ›

Explore the characteristics of the media of e-marketing using the 6 'I's of Interactivity, Intelligence, Individualisation, Integration, Industry structure and Independence of location.

What are the 3 C's and 4Ps of marketing? ›

The 4 Ps are Product, Price, Promotion and Place - the four marketing mix variables under your control. The 3 Cs are: Company, Customers and Competitors - the three semi-fixed environmental factors in your market.

What are the 7 functions of marketing? ›

These functions are:
  • Promotion.
  • Selling.
  • Product management.
  • Pricing.
  • Marketing information management.
  • Financing.
  • Distribution.
Jun 22, 2021

How will digital marketing change in 2021? ›

Digital marketing is evolving in line with new consumer habits and demands. This transformation will continue in 2021. It will require innovative use of technology, robust marketing strategies, and creative ideas to drive online consumer engagement and lead generation. It's the only way to rise above your competitors.

What is one of the biggest challenges marketers will face in 2023? ›

In 2023, marketers continue to face challenges including economic uncertainty, a focus on consumer privacy and the eventual demise of third-party data, changing consumer spending behaviors, budget cuts and a shrinking workforce.

What are 5 future trends in digital marketing? ›

Top digital marketing trends (2023):

01 Artificial Intelligence (AI) 02 The new wave of influencer marketing. 03 Personalized marketing. 04 Short-form video content.

What are the current trends in digital marketing 2022? ›

A few digital marketing trends of 2022 can create a competitive advantage when used efficiently. Influencer marketing, video marketing, omnichannel marketing, and others are some of the latest digital marketing trends discussed in detail below.

What is the most effective digital marketing strategy 2021? ›

Search Engine Optimization (SEO)

While there is no end-all-be-all “best” digital marketing strategy – search engine optimization, better known as SEO, should be a requirement. SEO is the process of using keywords and phrases related to your business that your ideal audience is searching for.

What are the key trends in digital transformation in 2021? ›

Democratization of AI. Multi-cloud architecture. Contactless solutions, digital payments & BNPL. Accelartion of automation.

Which was the fastest growing segment of digital advertising in 2021? ›

Going forward, the digital TV segment is expected to be the fastest growing segment in the digital advertising market segmented by platform, at a CAGR of 15.3% during 2021-2026.

What are the challenges facing like in the future? ›

We need a serious focus on green growth, falling water tables, rising food/water/energy prices, population growth, resource depletion, climte change, terrorism, and changing disease patterns, otherwise the results may well be catastrophic.

What is the future of digital marketing in 2025? ›

Programmatic Advertising is taking place, providing dynamic modes of advertising to simplify digital ad campaigns. AI-enabled B2B customer experiences are set to increase with data and sales tech tools enabling automated, algorithmic decisions. Buyers are looking for seamless experiences with instantaneous results.


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